Amazon Transcribe makes it easy for developers to add speech to text capabilities to their applications. Audio data is virtually impossible for computers to search and analyze. Therefore, recorded speech needs to be converted to text before it can be used in applications. Historically, customers had to work with transcription providers that required them to sign expensive contracts and were hard to integrate into their technology stacks to accomplish this task. Many of these providers use outdated technology that does not adapt well to different scenarios, like low-fidelity phone audio common in contact centers, which results in poor accuracy.
"We're transforming the traditional ways of consumer research by introducing video and automating the analysis of this video to result in actionable, dynamic consumer personas. Integrating with AI and machine learning technologies from Amazon, such as Amazon Transcribe, Amazon comprehend, and Amazon Rekognition, we're able to take these videos, analyze them, and create profiles of each individual."
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