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Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.
"It’s been something that’s brought our departments here closer together. We’re spending more time together actually talking about the work and the results, rather than spending time on how we …
“They wanted more nimbleness, they wanted more transparency, and they ultimately wanted efficiency in this process as well.”
“They’re able to have, for the first time, a holistic look at their business, and this is not something they’ve had access to before. It’s a very powerful and compelling …
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