Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.
"What will media spend look like, all things being considered, for a specific channel or for all of our channels? Since we have all of this data in a centralized location, we can understand what this means for hiring, we can understand what this means for facilities, we can understand what this means for technology."
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