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"It’s been something that’s brought our departments here closer together. We’re spending more time together actually talking about the work and the results, rather than spending time on how we actually get the results out of these tools."
"Digital media performed better. We had the proof that the cable TV buy influenced how well the digital media was performing. Now all of a sudden, we have a great story to tell, enforcing how all media works together and the need for a strong media mix."
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