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“The ChannelMix platform has been critical to advancing our analytics solutions, but the Alight partnership is about more than technology. Together, we have developed an approach to measurement strategy that has changed the way we help clients define and visualize marketing successes. With data at the core of all we do, our Alight partnership has been instrumental in evolving from a marketing agency to a digital consultancy.”
"What will media spend look like, all things being considered, for a specific channel or for all of our channels? Since we have all of this data in a centralized location, we can understand what this means for hiring, we can understand what this means for facilities, we can understand what this means for technology."
Flurry from Yahoo is optimizing the mobile experience for developers, marketers and consumers. Flurry’s market leading analytics product sees activity from more than 700,000 apps on over 1.8 billion smartphones and tablets worldwide, giving the company the deepest understanding of mobile consumer behavior. Flurry has turned this knowledge into accelerated revenue and growth opportunities for app developers, and an effective, measurable advertising channel for marketers to engage their audiences on mobile devices.
IQBlade is a B2B Intelligence Platform which helps you to thrive in today's ultra-competitive markets. Using analytics and data science to process huge amounts of data, they are helping, Tech Companies to get instant insight into the most effective routes to market. They also increase productivity by automating account based research, enabling sales & marketing organisations to quickly pinpoint and engage best fit prospects.
Supermetrics helps over 750k marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.
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