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“They’re able to have, for the first time, a holistic look at their business, and this is not something they’ve had access to before. It’s a very powerful and compelling view for the whole team.”
“Alight Analytics has been a tremendous partner in providing data feed capabilities, data analytics and report functionality that allows us to make better business decisions by utilizing our resources more efficiently.”
Kissmetrics is an analytics and conversion solution built to optimize marketing and to help marketers measure their impact. Their products show exactly how people interact and respond, along with the flexibility to view both visitor behavior and campaign performance. Analyze shows you what's working and what's not, from start to finish, across devices. Engage prompts customers with the right interaction at the right moment. Kissmetrics scales with almost any business, as an end-to-end analytics solution or as an ad-hoc complement to an existing analytics infrastructure.
Singular is a marketing intelligence platform that unifies marketing analytics, giving marketers actionable insights from previously siloed data. By connecting upper funnel marketing data with lower-funnel attribution data, marketers can measure ROI from every touchpoint across multiple channels and optimize spend down to the most granular levels. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment, media, and on-demand services.
TrackMaven is a marketing software company headquartered in Washington, D.C. Their mission is to make every marketer data-driven by providing one centralized marketing analytics platform that makes it easy to prove ROI and improve results on over 20 digital channels including social, ads, PR, automation, CRM, and more.
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