Alight Analytics Testimonials

“Alight’s ChannelMix solution was probably the most important step in completing our business intelligence system infrastructure. With their help and dedicated support, we were able to close the loop on ROI reporting to calculate beyond cost-per-conversion to find out which marketing endeavors are yielding the most profits. By marrying CRM sales data with paid search results as a single point of truth, we have been able to optimize our marketing strategy to reach our goals.”

“Alight Analytics has been a great partner for us. Their team helps us think through our data strategically and find new and innovative ways to interact with it. As a consulting firm, we use data to drive insights to help our clients inform their strategy. Being able to access the data and connect it to tools where we can analyze it automatically has significantly reduced our time to decision and improved our ability to counsel our clients. In particular, the team has been really fantastic at building connectors to new data sources and providing us support on how to best leverage that data.”