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"Digital media performed better. We had the proof that the cable TV buy influenced how well the digital media was performing. Now all of a sudden, we have a great story to tell, enforcing how all media works together and the need for a strong media mix."
"It’s been something that’s brought our departments here closer together. We’re spending more time together actually talking about the work and the results, rather than spending time on how we actually get the results out of these tools."
Adstage is an SF based SaaS company dedicated to getting marketers information so they can make the best decisions possible (when it comes to their paid marketing at least!) AdStage creates paid media analytics & optimization software. Their goal is to enable marketers to view, analyze, and act on cross-channel ad data in one platform. Get your ad data in one view and take action at scale.
Funnel is here to put an end to manual data collection. Funnel.io is a marketing analytics software for online advertisers and e-commerce companies that automatically collects data from all advertising platforms and connects it with conversion data. Hence, advertisers get a complete overview of all their advertising efforts.
Google Tag Manager keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire.
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