Alight Analytics Testimonials

“Alight’s ChannelMix solution was probably the most important step in completing our business intelligence system infrastructure. With their help and dedicated support, we were able to close the loop on ROI reporting to calculate beyond cost-per-conversion to find out which marketing endeavors are yielding the most profits. By marrying CRM sales data with paid search results as a single point of truth, we have been able to optimize our marketing strategy to reach our goals.”

“The ChannelMix platform has been critical to advancing our analytics solutions, but the Alight partnership is about more than technology. Together, we have developed an approach to measurement strategy that has changed the way we help clients define and visualize marketing successes. With data at the core of all we do, our Alight partnership has been instrumental in evolving from a marketing agency to a digital consultancy.”