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Kissmetrics is an analytics and conversion solution built to optimize marketing and to help marketers measure their impact. Their products show exactly how people interact and respond, along with the flexibility to view both visitor behavior and campaign performance. Analyze shows you what's working and what's not, from start to finish, across devices. Engage prompts customers with the right interaction at the right moment. Kissmetrics scales with almost any business, as an end-to-end analytics solution or as an ad-hoc complement to an existing analytics infrastructure.
Singular is a marketing intelligence platform that unifies marketing analytics, giving marketers actionable insights from previously siloed data. By connecting upper funnel marketing data with lower-funnel attribution data, marketers can measure ROI from every touchpoint across multiple channels and optimize spend down to the most granular levels. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment, media, and on-demand services.
At conDati they apply AI techniques to developing out-of-the-box solutions that transform massive volumes of audience, campaign and content data, across a multitude of variables, into intelligence that can be actioned and activated easily (and often) to make a significant difference toward obtaining and exceeding marketing goals.
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