TrackMaven is a marketing software company headquartered in Washington, D.C. Their mission is to make every marketer data-driven by providing one centralized marketing analytics platform that makes it easy to prove ROI and improve results on over 20 digital channels including social, ads, PR, automation, CRM, and more.
“When I look at my team’s time, I need to be able to answer, ‘Is it still worth creating content that we’re not going to put dollars behind? If it is, how do I prove that?’ That’s where TrackMaven comes in. What we have relied on TrackMaven for at a very top level is the fight for budget."
“We have to make sure that it’s not just vanity follower growth. In other words, we have to make sure that we’re not just gaining followers but then ultimately not convincing them to buy our products.”
"I am continually impressed by what TrackMaven analytics reveal about our competition, along with the strategy the TrackMaven team recommends to always stay a step ahead.”
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