TrackMaven is a marketing software company headquartered in Washington, D.C. Their mission is to make every marketer data-driven by providing one centralized marketing analytics platform that makes it easy to prove ROI and improve results on over 20 digital channels including social, ads, PR, automation, CRM, and more.
“We found that engagement with our content is a great leading indicator of future success."
“When I look at my team’s time, I need to be able to answer, ‘Is it still worth creating content that we’re not going to put dollars behind? If it is, how do I prove that?’ That’s where TrackMaven comes in. What we have relied on TrackMaven for at a very top level is the fight for budget."
"In most companies now, content is essential, but being able to communicate the value of content is equally important to the investment. We use TrackMaven to prove that value."
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