TrackMaven is a marketing software company headquartered in Washington, D.C. Their mission is to make every marketer data-driven by providing one centralized marketing analytics platform that makes it easy to prove ROI and improve results on over 20 digital channels including social, ads, PR, automation, CRM, and more.
“The biggest thing the TrackMaven platform has done is allow us to make more fluid decisions, and be smarter and more reactive in our editorial calendar.”
"In most companies now, content is essential, but being able to communicate the value of content is equally important to the investment. We use TrackMaven to prove that value."
“I think there’s a theme in our industry right now: figuring out how to use digital to support other, larger marketing initiatives. For us, it’s figuring out how all the pieces fit together to help us increase household penetration. We have that view in TrackMaven.”
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