10 TrackMaven Testimonials

“We found that engagement with our content is a great leading indicator of future success."

"TrackMaven allows us to know how our messaging and strategy is resonating with our fans. While we’re happy with our growth and our overall strategy, there is always room to improve it. With this platform, we’re able to find out where we are statistically while still being able to have easy access to content across the NBA to gain inspiration and direction from."

“When I look at my team’s time, I need to be able to answer, ‘Is it still worth creating content that we’re not going to put dollars behind? If it is, how do I prove that?’ That’s where TrackMaven comes in. What we have relied on TrackMaven for at a very top level is the fight for budget."

"I am continually impressed by what TrackMaven analytics reveal about our competition, along with the strategy the TrackMaven team recommends to always stay a step ahead.”

“When I came on board, we really weren’t using anything to track our digital performance or to benchmark against competitors. There were other vendors we were talking to before, but the TrackMaven platform is a lot more user friendly. We want to accomplish some aspirational goals with our marketing, in addition to seeing competitive content, and TrackMaven allows us to do both.”

“We have to make sure that it’s not just vanity follower growth. In other words, we have to make sure that we’re not just gaining followers but then ultimately not convincing them to buy our products.”

“I think there’s a theme in our industry right now: figuring out how to use digital to support other, larger marketing initiatives. For us, it’s figuring out how all the pieces fit together to help us increase household penetration. We have that view in TrackMaven.”

"In most companies now, content is essential, but being able to communicate the value of content is equally important to the investment. We use TrackMaven to prove that value."

“The biggest thing the TrackMaven platform has done is allow us to make more fluid decisions, and be smarter and more reactive in our editorial calendar.”

“My Chief Marketing Officer will often come to me and ask questions about competitors. I can always easily get those answers at my fingertips with TrackMaven.”