"The value of the shopping baskets resulting from product recommendations has increased by an average of 20 percent, with an average of one more product purchased by each customer. The numbers apply as well for the recommendations shown on mobile devices, where significantly less products can be listed. But thanks …

"Shoppers like to compare products from different brands and evaluate different models to be certain they’re making a sound decision. It is a very involved journey, and by providing personalized similar product comparisons on the item page, we’re able to reduce mid-funnel drops and improve our conversions."