“We wanted our customers to be able to afford the board, regardless of their financial situation. The ability to pay over time, rather than having to pay $1,500 upfront, seemed like a really great way for us to open up our reach to a broader audience.”
“Four or five years ago, the majority of wireless customers were buying subsidized phones from our respective carriers, whether or not they knew it. That’s all changed, and now customer financing is the norm. All the big carriers offer and heavily market financing to consumers who either can’t or don’t want to pay for their phones outright.”
“Another thing that impressed us is that, with Affirm, what you see is what you pay. There are no fees, no hidden costs, no secret language. That’s really important for the customer experience.”
"We saw that 59% of the bookings made with Affirm were new customers to Vrbo. It's very promising to see that kind of interest from customers."
"Having this option to allow travelers to book now and pay later really gives them more flexibility and an ability to nab that property before it gets booked up."
"Promotion is a potential ‘needle mover,’ but it is nearing its limits as there is risk of giving away margin, resetting customers’ value expectations, and adversely affecting brand perception.”
“We have to adapt to customers and we have to make it easy, USA Berkey Water Filters added Amazon Pay with Affirm to provide their shoppers payment flexibility that helps them regain control in turbulent times. “The option to pay over time is wonderful because (the water filter) can be a life-saving device. It can ease the stress of emergencies.”