“By knowing they can stretch out their payment over a year, it gives customers the idea that. I can spend another $3000 and buy this better set that I really want, as opposed to this $1000 that I’ll settle for if I have to."

"Our shoppers have been hungry for a financing solution that isn't reliant on credit cards."

“The Affirm solution has honestly been one of the greatest marketing tools that we’ve had as a company. It’s allowed us to position our bikes as something that’s an even more attainable and affordable option for people.”

"We saw that 59% of the bookings made with Affirm were new customers to Vrbo. It's very promising to see that kind of interest from customers."

"Having this option to allow travelers to book now and pay later really gives them more flexibility and an ability to nab that property before it gets booked up."

"Promotion is a potential ‘needle mover,’ but it is nearing its limits as there is risk of giving away margin, resetting customers’ value expectations, and adversely affecting brand perception.”

“We have to adapt to customers and we have to make it easy, USA Berkey Water Filters added Amazon Pay with Affirm to provide their shoppers payment flexibility that helps them regain control in turbulent times. “The option to pay over time is wonderful because (the water filter) can be …

“At RepeatMD, we’re transforming patient financing for cash-based practices with a focus on simplicity and transparency. Affirm is a cornerstone of our strategy to empower practices with top-tier financial solutions, driving loyalty, higher basket sizes, and repeat business, all while providing patients with flexible payment options tailored to their needs. …

"Our partnership with Affirm has revolu-tionized our sales approach, significantly increasing both customer satisfaction and our overall revenue."