"We’ve proven with our A/B testing platform that we're getting incremental new customers booking that wouldn't have booked with us if we didn't offer Affirm. So that's the biggest benefit—growth in the business."

“A lot of people are hesitant to spend a little extra to really get what they want. Being able to have the opportunity to get financed instead of paying it all upfront has had a positive impact on our business.”

“I spend a lot of time thinking about what the customer wants, and what they’ve told us over the years.”

"We saw that 59% of the bookings made with Affirm were new customers to Vrbo. It's very promising to see that kind of interest from customers."

"Having this option to allow travelers to book now and pay later really gives them more flexibility and an ability to nab that property before it gets booked up."

"Promotion is a potential ‘needle mover,’ but it is nearing its limits as there is risk of giving away margin, resetting customers’ value expectations, and adversely affecting brand perception.”

“We have to adapt to customers and we have to make it easy, USA Berkey Water Filters added Amazon Pay with Affirm to provide their shoppers payment flexibility that helps them regain control in turbulent times. “The option to pay over time is wonderful because (the water filter) can be …

“At RepeatMD, we’re transforming patient financing for cash-based practices with a focus on simplicity and transparency. Affirm is a cornerstone of our strategy to empower practices with top-tier financial solutions, driving loyalty, higher basket sizes, and repeat business, all while providing patients with flexible payment options tailored to their needs. …

"Our partnership with Affirm has revolu-tionized our sales approach, significantly increasing both customer satisfaction and our overall revenue."