"In the past, I've spent a lot of time using focus groups to create messaging and value propositions for different projects. That approach is not only long and drawn out, but in the end, you wind up with data that's disparate, unclear and not succinct. Instead of being able to move forward as a team, you end up engaged in more debate. The Nielsen platform helps streamline the process, reducing months of work down to weeks and days. Their clear guidance and insights settle the debate."