''Adthena’s Competitive Intelligence solution gives us vital information on advertiser performance in relevant auction markets, allowing us to identify new opportunities, outperform competitors and significantly cut the average CPC for our brand terms.''

"It is essential for us to understand how our Google performance stacks up against competitors. We use Adthena to track our position in the market, and to keep an eye on competing ad strategies. The data gets absorbed at various levels, from strategic insights right through to granular campaign-level intelligence."