''Adthena provides a huge benefit to Nordic Choice, enabling us to track what degree our competitors are bidding on our brands, and protecting our brand from infringement. As a hotel chain, the biggest benefit is keeping track of all our active agreements we have in search.''
''Being in a very competitive marketplace, it’s vitally important that we have the capability to monitor brand activity. It’s great for us to have the ability to monitor our trademark terms – it allows us to action infringements. The CPCs were extremely high on brand terms and by introducing the infringement report, it’s halved the CPC.''












