Adthena’s mission is to revolutionize search marketing through “Unrivaled Competitive Clarity”. They serve hundreds of the world’s largest advertisers through its patented “Whole Market View” of organic and paid search. Leveraging machine learning, the platform indexes information hourly, processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages each day. The segmented data is presented in an intuitive format, helping digital marketers to understand their landscape and acquire more customers.
''Adthena’s data has been invaluable for research and planning search campaigns. We often need to map out and analyse new and specialist insurance markets -- and with Adthena’s data we can gain a thorough understanding of the space which informs our decision making.''
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