“We all want to be known and understood — it’s a basic human desire. Personalization helps our consumers feel known. It helps them cut through the clutter and have an efficient and hopefully pleasurable shopping experience where they find what they want.”

“Adobe Target has to be the smartest personalization engine I’ve ever seen with what it’s able to decide and how quickly it’s able to decide it. It’s a really great way to do testing. And what is personalization, except tried-and-true testing that leads to understanding the consumer better?”