“Adobe Analytics is core to what we do, it’s how we get all of our numbers about customers online interactions, down to the hotel level. Each hotel has its own dashboard, so they can view how strategies are performing in real time. These insights can be combined with page testing …

“Using the combination of Adobe Social and Adobe Analytics, we have a clear view of the path from social channels to the website, what information people clicked on and shared, and the outcome of the interaction, web Analytics and Reporting Specialist at Heifer. Additionally, we can relate those findings directly …