Attribution’s mission is to make marketing performance more transparent. Marketers spend much of their time trying to understand what marketing efforts are working and which are not. The Attribution marketing analytics platform provides marketers with the insights to understand the cost, revenue and profit resulting from marketing programs by channel and down to the individual customer level so they can make better decisions, faster and with more confidence than ever before.
“Attribution’s platform ended up being the foundational technology for our entire marketing program. It allowed us to create a business case around every part of our marketing program and justify spend across channels.”
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