Attribution’s mission is to make marketing performance more transparent. Marketers spend much of their time trying to understand what marketing efforts are working and which are not. The Attribution marketing analytics platform provides marketers with the insights to understand the cost, revenue and profit resulting from marketing programs by channel and down to the individual customer level so they can make better decisions, faster and with more confidence than ever before.
“We always need to improve and refine our approach. The Attribution team has helped us create new data views and has added new capabilities for us, like better influencer tracking and multi-channel reporting. That allows us to keep making progress and improve how we measure our marketing.”
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