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“Adobe had the right mix ofcapabilities, expertise, andvision to help to greatly improve customer attribution, retention, and cross-sell opportunities."
“This volume of customer data can give us valuable insights into how we can make ads and subscription offers more attractive to audiences.”
AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform’s machine learning analyzes both real-time and historical data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 120,000 brands since 2006. AdRoll is a division of NextRoll, Inc. Get started today at www.adroll.com.
Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform. Adjust combines attribution for advertising sources with advanced analytics and stores statistics such as rankings, ratings and reviews.
Measured provides a single source of truth for media investment decisions. Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and tactics and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose-built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.
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