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Google Tag Manager keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire.
Supermetrics helps over 750k marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.
TrendKite is dedicated to helping PR professionals and agency teams build a timely, highly accurate picture of their brands’ media coverage with ease. TrendKite's advanced analytics, beautiful reporting and sophisticated share of voice analysis help clients achieve, validate and communicate success. TrendKite help brands and agencies, particularly those with a Business-to-Business focus, solve problems related to PR analytics and reporting by providing them with better insight into industry trends, press activity, and market opportunities. TrendKite's solution drives accuracy, illuminates coverage quality, quantifies the impact of high-value, earned media and eliminates labor intensive reporting. Our users capitalize quickly on the most important placement opportunities and expertly define the real business impact of PR activities.
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