“We’re tracking journeys to evaluate the impact of CRM and to understand how we can influence customer behavior from two perspectives: customer value and customer frequency of play.”
“Our Acoustic solutions from KPI Digital enable us to gain a deeper understanding of our customers, which is empowering us to boost traffic, conversions, and revenues on the digital channel.”

Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.
Datorama is a global marketing analytics company providing the world’s first Marketing Integration Engine for enterprises, agencies, publishers and platforms. Datorama's marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally, including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday.
Full Circle Insights provides marketers full response lifecycle management solutions, ensureing every deal is attributed to the right campaign so FullCircle Insights can get accurate ROI, and answers all our marketing questions in one place. Full Circle Insights products are built 100% on the Salesforce Platform and are compatible with the leading marketing automation solutions. All marketing data is in one place and so are the answers.











