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“We’re tracking journeys to evaluate the impact of CRM and to understand how we can influence customer behavior from two perspectives: customer value and customer frequency of play.”
“Our Acoustic solutions from KPI Digital enable us to gain a deeper understanding of our customers, which is empowering us to boost traffic, conversions, and revenues on the digital channel.”
Flurry from Yahoo is optimizing the mobile experience for developers, marketers and consumers. Flurry’s market leading analytics product sees activity from more than 700,000 apps on over 1.8 billion smartphones and tablets worldwide, giving the company the deepest understanding of mobile consumer behavior. Flurry has turned this knowledge into accelerated revenue and growth opportunities for app developers, and an effective, measurable advertising channel for marketers to engage their audiences on mobile devices.
Google Tag Manager keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire.
SimilarWeb is the pioneer of market intelligence and the standard for understanding the digital world. SimilarWeb provides granular insights about any website or mobile app across all industries in every region. SimilarWeb is changing the way businesses make decisions by empowering marketers, analysts, strategy professionals, business development teams, investors, executives and more with the insights they need to succeed in the digital world. By enabling visibility into behavior on every website and mobile app, SimilarWeb allows customers to understand the online world, benchmark performance, identify new opportunities and optimize their digital strategy. SimilarWeb empowers the world's biggest brands like Airbnb, Walmart, eBay and adidas to develop and execute the strategies necessary to win market share.
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