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“We’re tracking journeys to evaluate the impact of CRM and to understand how we can influence customer behavior from two perspectives: customer value and customer frequency of play.”
“Our Acoustic solutions from KPI Digital enable us to gain a deeper understanding of our customers, which is empowering us to boost traffic, conversions, and revenues on the digital channel.”
Databox is a fast-growing software company, is disrupting the $16B Business Analytics industry. By providing a free-to-start, easy-to-setup option for small and medium-sized businesses, they help track performance metrics from popular business software tools in one application on any device. Their mission is to help deliver business intelligence to the millions of companies who are desperate for a way to predictably improve their company’s performance using data.
Flurry from Yahoo is optimizing the mobile experience for developers, marketers and consumers. Flurry’s market leading analytics product sees activity from more than 700,000 apps on over 1.8 billion smartphones and tablets worldwide, giving the company the deepest understanding of mobile consumer behavior. Flurry has turned this knowledge into accelerated revenue and growth opportunities for app developers, and an effective, measurable advertising channel for marketers to engage their audiences on mobile devices.
Pathmatics provides breakthrough transparency in digital advertising. The company’s patent-pending technology analyzes digital advertising activity and delivers real-time, actionable intelligence to many of the world’s largest advertisers, agencies, publishers and ad tech providers. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.
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