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“We’re tracking journeys to evaluate the impact of CRM and to understand how we can influence customer behavior from two perspectives: customer value and customer frequency of play.”
“Our Acoustic solutions from KPI Digital enable us to gain a deeper understanding of our customers, which is empowering us to boost traffic, conversions, and revenues on the digital channel.”
Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.
Funnel is here to put an end to manual data collection. Funnel.io is a marketing analytics software for online advertisers and e-commerce companies that automatically collects data from all advertising platforms and connects it with conversion data. Hence, advertisers get a complete overview of all their advertising efforts.
Improvado help marketers & agencies drive ROI by consolidating all their data so they can make informed decisions about their marketing campaigns. Integrations include Google, Facebook, Instagram, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Taboola, Adroll and many more. Take the pain out of data-driven marketing by aggregating, transforming and visualizing cross-channel marketing data all in one place, in real time.
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