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112 AB Tasty Case Studies

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  • Improving advertisement display and visibility

  • Adapting CTA button design to direct the user journey

  • How Hanna Andersson is Experimenting its Way to Higher Lifetime Value

    Morganne Hatfield Marketing Analyst

  • Louvre Hotels Group - Customer Case Study

  • Targeted coupon campaigning to encourage account creation

  • Helping call to action copy attain peak performance

  • Redesigning the homepage to highlight key features for users

  • Turning call to action buttons sticky on mobile

  • Optimizing for mobile devices & exploring different CTA setups

  • Modz.fr - Customer Case Study

  • Exploring how to simplify the user journey

  • Identifying sticking points and issues with UX

  • Changing the Design of the Purchase CTA

  • Experimentng With a Product Page’s Default Sort Mode

  • Optimizing call to action copy on product and results pages

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