112 AB Tasty Case Studies

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  • Experience Strengthens Engagement with SMS

  • How Hanna Andersson is Experimenting its Way to Higher Lifetime Value

  • MeUndies Lifts Revenue with Product Page Promo Banner

  • Using Experimentation To Test & Learn

  • How Evolve Vacation Rental Increased New Visitor Conversions by 161%

  • Displaying More Product Sizes Leads to More Transactions

  • Center Parcs Leverages Personalization to Help Website Visitors Find the Perfect Holiday Getaway

  • Decathlon Scores Big With Social Proof

  • How Fenty Increased CTA Clicks By 42%

  • Hodges Badge Company Adds Customer Reviews to Increase Revenue per Visit by 67%

  • Serenity Health & Home Decor Increases Revenue Per Visit by 89% by Optimizing the Post Add-to-Cart Experience

  • Generali’s chatbot averages 800 conversations a day to streamline customer support

  • Best Western® Hotels & Resorts Automates Image Optimization for 26% More Transactions

  • How Eurosport’s Survey Pop-In Got 5K Responses in Less Than Two Weeks

  • Take a Break With Test and Learn