What is Real Estate CRM Software?

Introduction

Real estate CRM software helps real estate professionals to manage and track interactions with their prospective and existing clients throughout the customer lifecycle using a single platform. The system offers many features similar to generic CRM tools, but with extra focus on the real estate sector. These features include multiple listing services (MLS), real estate transaction management module, integration with MLS services, communication templates, referral management, and custom workflows suitable for the real estate arena. Realtors need to learn to effectively use real estate CRM to boost their efficiency and sales.

Features of Real Estate CRM Software

Client Access Portal

Clients can login to the online portal to view their contracts, upcoming showings, property matches, and other documents. The portal is typically password protected and can be customized with branding elements such as brokers’ logos.

Commission/Payment Tracking

This feature is used to calculate and track agent commissions and similar payments against negotiated payment plans and predefined schemes. The functionality is often offered by integrating with commissions tracking and payment software.

Web Lead Management

This module collects leads from your website, email marketing campaigns, and a listing service. The leads are directly shared with an agent, or added to a queue in the software’s dashboard.

MLS Integration/Listings Management

Top real estate CRM software solutions provide integration or a plugin that connects the application to Trulia, Zillow, REALTOR.com, and other MLS info. This module can automatically bring in listings for buyer/seller presentations, client portals, and email marketing.

Email Marketing

With this module, agents can automate the sending of email newsletters and other marketing materials to existing clients and leads. This includes daily messages with fresh listings to buyers. They can be customized with email addresses, headshots, logos, and other info.

Benefits of Real Estate CRM Software

Saves Money

You can save human resources costs by automating pre- and post-sales activities. This allows you to systematize and organize customer interaction, store info, schedule appointment, and defining triggers and alerts. Plus, you can sync the daily planner to ensure you cover all sales leads. Timing is important for marketing and automation helps you achieve this and saves money too.

Stores Customer Info

Automated solutions like CRM provide easy access to high volumes of customer info. This is not possible with an old-fashioned manual system. Thus, a real estate CRM tool facilitates contact management, customer management, and relationship building. You can utilize the software’s easy-to-use interface to effectively store and organize info to nurture lifetime client relationships. The platform also stores and provides access to detailed event management info and client history.  

Automates Operations

A big benefit of CRM software is it enables you to automate routine tasks. Though the real estate sector is not highly transaction oriented, a CRM still helps to automate processes to a large extent. This frees up time for your back-end employees to indulge in creative ways of working, while providing maximum customer and lead info to your sales force.

Adaptability and Customization

Modern CRM applications are professionally developed and highly customizable. In today’s dynamic business environment, a common platform may not be suitable for individual realtor needs. They require an adaptable CRM tool that they can customize for their unique specifications.

Intuitive and User-friendly

Intuitive CRM programs are effective and quick. If you need a lot of time to understand the functionality and navigation of a CRM, you can be sure it is not a contemporary system. Modern CRM platforms are easy to learn and user-friendly. They can be widely accessed and available even on mobile devices like smartphones and tablets.