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Lasso CRM

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Read 29 Lasso CRM reviews and testimonials from customers, explore 34 case studies and customer success stories, and watch 44 customer videos to see why companies chose Lasso CRM as their Real Estate CRM

Lasso is the leading provider of “cloud-based” CRM software designed exclusively for new home marketing and sales. Home builders, real estate developers, and new home agencies use Lasso CRM to radically improve lead management, convert more prospects to buyers, and sell their communities faster, easier, and more profitably. The company’s software is deployed on thousands of diverse residential developments including single family and master planned communities, urban high rise condominiums, suburban townhomes, and global destination resorts. Lasso CRM is designed for ease of use and rapid deployment to maximize each client’s ROI while reducing their technology and financial risk.

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  • 29 Testimonials View
  • 34 Case Studies View
  • 44 Customer Videos View
Customer Rating Review Score based on 3577 reference ratings
4.8/5.0 (3577)
  • Summer 2026 Top Performer Real Estate CRM Software

29Testimonials

  • "We have a good process in place that ¡s manageable for the OSCs. That’s really been the key to our success."

  • "The Lasso Team helped with moving over all our templates and making changes as necessary. They’ve made it really easy transitioning into the Dallas market."

  • "It really is all that you need to make sure that no potential homebuyers fall through the cracks. It's efficient and well-designed, easily the best CRM I have ever dealt …

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34 Case Studies

  • Leading Real Estate Developer - Customer Case Study

  • Keystone Custom Homes - Customer Case Study

  • Simmons Homes - Customer Case Study

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44 Customer Videos

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Additional Lasso CRM Information & Resources

Read Lasso CRM Reviews, Testimonials & Customer References from 29 real Lasso CRM customers.

Browse Lasso CRM Case Studies, Customer Success Stories, & Customer References from 34 businesses that use Lasso CRM.

Watch Lasso CRM Customer Videos to learn why 44 businesses chose Lasso CRM.