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Lasso CRM

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Read 29 Lasso CRM reviews and testimonials from customers, explore 34 case studies and customer success stories, and watch 44 customer videos to see why companies chose Lasso CRM as their Real Estate CRM

Lasso is the leading provider of “cloud-based” CRM software designed exclusively for new home marketing and sales. Home builders, real estate developers, and new home agencies use Lasso CRM to radically improve lead management, convert more prospects to buyers, and sell their communities faster, easier, and more profitably. The company’s software is deployed on thousands of diverse residential developments including single family and master planned communities, urban high rise condominiums, suburban townhomes, and global destination resorts. Lasso CRM is designed for ease of use and rapid deployment to maximize each client’s ROI while reducing their technology and financial risk.

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  • 29 Testimonials View
  • 34 Case Studies View
  • 44 Customer Videos View
Customer Rating Review Score based on 3646 reference ratings
4.8/5.0 (3646)
  • Summer 2026 Top Performer Real Estate CRM Software
    Press Release Report

29Testimonials

  • "We saw a 15-20% difference in sales, year-over-year, since the company has implemented Lasso CRM."

    Micah Dueck Sales & Marketing Manager

  • "As we expand to beyond 250 homes, MarkSystems will help us run our business on a day-to-day basis without having to add a lot of back-office personnel."

    Dan Crouse Chief Information Officer

  • "Lasso has been a great CRM for our business. We have tried other solutions in the past, but we’ve seen a significant difference in lead and prospect conversion since using …

    Jérôme Besnard
28 more testimonials currently locked

34 Case Studies

  • How Company Culture Led to 100% CRM Adoption Interview with Martha Clifford …

    Martha Clifford Marketing Director and Online Sales Counselor

  • Leading Real Estate Developer - Customer Case Study

  • Automating Sales Processes for More Effective Follow-up

33 more case studies currently locked

44 Customer Videos

  • BLVD Marketing - Customer Success Story (Navi Guraya - Director of Customer Service & Administration)
    Play Video
    Navi Guraya Director of Customer Service & Administration
  • How Lasso centers her sales activities for up to 10 communities at a time
    Play Video
    Robin Owens Online Sales Counselor
  • How Lasso Data Export helps builders get better visibility into their business so they can make better decisions
    Play Video
    Matt Riley VP of Marketing
43 more videos currently locked

Additional Lasso CRM Information & Resources

Read Lasso CRM Reviews, Testimonials & Customer References from 29 real Lasso CRM customers.

Browse Lasso CRM Case Studies, Customer Success Stories, & Customer References from 34 businesses that use Lasso CRM.

Watch Lasso CRM Customer Videos to learn why 44 businesses chose Lasso CRM.

FeaturedCustomers has 2,122,215+ validated customer references including reviews, case studies, success stories, customer stories, testimonials and customer videos that will help you make better software purchasing decisions.