"As part of my role as Digital Marketing Manager, I am required to regularly produce a digital strategy which aligns to our organisational goals. I have completed a couple of these in the past, but I was not sure if I was following best practice. I faced some challenges, in terms of stakeholder buy-in and the overall impact that I wanted this strategy to have. My manager and I, both attended the Digital Marketing Strategy, 2 day course which was facilitated by Mike Zeederberg. We both found the course incredible useful and took away many practical learnings. My challenge was to use the learnings to complete a workable strategy for my business. For two months I continued to work with Mike to turn the theory into a reality. I was able to run-through my complex business structures, systems and process and Mike was able to simplify these into manageable and achievable chunks. Mike had the experience and expertise to provide guidance on the best strategy to move forward. He and the team at Zuni provided useful templates and ideas to address the challenges that I was faced. I was able to leverage from their experience in putting together digital strategies, so that I could avoid common pitfalls and achieve the most impactful strategy. Mike was also able to provide me with a starting point and an order of things to achieve the best possible strategy as a result. I completed my digital strategy on-time and within budget and I am very happy with the vision, objectives and the path that it has now set for us. I was delighted with the level of buy-in that I was able to achieve for the strategy, thanks to the guidance and advice provided by Mike. All of the organisation now knows about the strategy and the key decision makers have a sufficient level of buy-in to ensure that key projects are prioritised. I have been able to secure budget and resources to achieve my aim, at a much greater pace than I have been able to achieve in the past. It was an invaluable experience and I will continue to work with Mike to help to challenge my thinking and ensure that we achieve the best possible outcomes for my business."