21 Zillow Testimonials

“We gave our leasing agents one and a half more opportunities to sign a lease for every unit in our portfolio.”

"We took a chance on Zillow for a few of our affordable housing properties. A short time later, we rolled it out to nearly our entire portfolio. Occupancies have jumped, showing improvements at some properties that I’ve never seen!"

"From early on, we saw Zillow leads converting to leases at about the same rate as other established ILSs, at a no-nonsense cost per lease."

“It always takes me back when a prospect walks in, and within minutes they are walking out with a leasing agent. I’m thinking, ‘Where are you going? How do you know where you’re going?’ I truly believe you need to understand your renter. Permission marketing is key: ‘May I ask you why you’re moving? May I ask you what you liked about the place you lived? What you didn’t like?’ You learn so much just by hearing that. Everything they say is gold.”

"There’s a big difference between activity and accomplishment. Zillow’s pay-for-performance model cuts out a lot of noise and delivers qualified contacts."

"We don’t do business with just anybody — what drew me to Zillow was the people. We have a great relationship and created the business setup that works best for us. There are so many sources out there, and to get that quality traffic instead of quantity traffic, you have to take a look at the individual provider."

“We emphasize wellness across our entire portfolio. As we continue to grow, GCI always keeps the well-being and enjoyment of our residents at the forefront of our vision, and this translates into everything, including our fitness studio designs.”

"The results of our partnership are extraordinary. We are receiving better-qualified leads that convert to a lease at a much higher percentage compared to many of our other advertising partners. We chose to add Zillow because it’s where consumers go to look for housing. Many people are still deciding between renting and buying, and Zillow is the one-stop shop for their home search."

“That’s part of what makes us special. We have staff with a long tenure, who were born and raised in the area. Our story is we believe that we are the best-suited to help [residents] choose [their] ideal housing. We know what’s good in town, where to go for dining, entertainment, schools — and we help people find the right home and neighborhood. We’re selling shelter — that’s a basic necessity — but where you are your truest self, in the privacy of your home, is important. It isn’t just four walls and a roof, it’s your life.”

"The volume and quality of leads we’re getting with Zillow is very strong, and the cost per lead and cost per lease is very competitive and performing well against competitors. The team is so great to work with – it’s truly a partnership."

"We’ve gone 100 percent online and Zillow is a major part of that. Our occupancy is continuing to climb and our revenue is growing. At the end of the day, what matters is that leads are translating to leases."

“I let everybody know, especially when they move in, that my office is the place for business. If you haven’t paid your rent, that doesn’t stop your apartment from being your home. I’m not going to disrespect you in your home. You don’t need to sneak around. I’m not going to say anything to you in the hallway. That’s private business. When we’re on the street, I’ll wave and say hello and ask how you’re doing. We’ll work out something that makes everyone succeed. We’re a community.”

“There are a lot of great buildings, bars and restaurants that have moved into the area. And, the population boom has been incredible. The [Brunsfield] building has received a lot of press. People gravitate toward our community.”

“We give them information about Uber and Lyft, in case they haven’t used it before, and a $20 credit if they use our code. We let them know where to get groceries, a bus pass, where to grab a quick bite to eat and a beer. We value their time and are focused on fully orientating them to the community.”

"Zillow Group continues to invest in mobile technology, a strategic choice that we wholeheartedly support. We’re very excited to experience continued growth through our partnership with Zillow."