"Zillow Group has a great reputation, a strong mobile presence, a fantastic app and a smart business strategy that includes investing in SEO. When I search listings to see where to invest, Zillow pops up a lot, and that’s the point of the game – to get in front of …

“We gave our leasing agents one and a half more opportunities to sign a lease for every unit in our portfolio.”

"We don’t do business with just anybody — what drew me to Zillow was the people. We have a great relationship and created the business setup that works best for us. There are so many sources out there, and to get that quality traffic instead of quantity traffic, you have …

"The results of our partnership are extraordinary. We are receiving better-qualified leads that convert to a lease at a much higher percentage compared to many of our other advertising partners. We chose to add Zillow because it’s where consumers go to look for housing. Many people are still deciding between …

"There’s a big difference between activity and accomplishment. Zillow’s pay-for-performance model cuts out a lot of noise and delivers qualified contacts."

"We’ve gone 100 percent online and Zillow is a major part of that. Our occupancy is continuing to climb and our revenue is growing. At the end of the day, what matters is that leads are translating to leases."

“I let everybody know, especially when they move in, that my office is the place for business. If you haven’t paid your rent, that doesn’t stop your apartment from being your home. I’m not going to disrespect you in your home. You don’t need to sneak around. I’m not going …

“We give them information about Uber and Lyft, in case they haven’t used it before, and a $20 credit if they use our code. We let them know where to get groceries, a bus pass, where to grab a quick bite to eat and a beer. We value their time …

“It always takes me back when a prospect walks in, and within minutes they are walking out with a leasing agent. I’m thinking, ‘Where are you going? How do you know where you’re going?’ I truly believe you need to understand your renter. Permission marketing is key: ‘May I ask …

“We have a really solid product and provide distinctive single story apartment homes for our residents. Our apartment homes are two-bed, two-bath, with a den and a two-car garage. When you live at a Redwood Community you don’t have neighbors above or below you for optimal peace and quiet. But, …

“We emphasize wellness across our entire portfolio. As we continue to grow, GCI always keeps the well-being and enjoyment of our residents at the forefront of our vision, and this translates into everything, including our fitness studio designs.”

“That’s part of what makes us special. We have staff with a long tenure, who were born and raised in the area. Our story is we believe that we are the best-suited to help [residents] choose [their] ideal housing. We know what’s good in town, where to go for dining, …

“There are a lot of great buildings, bars and restaurants that have moved into the area. And, the population boom has been incredible. The [Brunsfield] building has received a lot of press. People gravitate toward our community.”

"From early on, we saw Zillow leads converting to leases at about the same rate as other established ILSs, at a no-nonsense cost per lease."

"Zillow has performed above our expectations. We benchmark all the Internet Listing Services and our own websites. Zillow not only beat the ILSs but they also beat our own website, as far as cost."