21 Zillow Testimonials

"From early on, we saw Zillow leads converting to leases at about the same rate as other established ILSs, at a no-nonsense cost per lease."

"We’ve gone 100 percent online and Zillow is a major part of that. Our occupancy is continuing to climb and our revenue is growing. At the end of the day, what matters is that leads are translating to leases."

"We took a chance on Zillow for a few of our affordable housing properties. A short time later, we rolled it out to nearly our entire portfolio. Occupancies have jumped, showing improvements at some properties that I’ve never seen!"

“Now there is an expectation that you can reach any target audience whenever they are having one of those micro moments — when they want to know how to do something, go somewhere or buy something. We try to put ourselves into view whenever renters are having any of those moments. That’s the goal.”

"We don’t do business with just anybody — what drew me to Zillow was the people. We have a great relationship and created the business setup that works best for us. There are so many sources out there, and to get that quality traffic instead of quantity traffic, you have to take a look at the individual provider."

“We give them information about Uber and Lyft, in case they haven’t used it before, and a $20 credit if they use our code. We let them know where to get groceries, a bus pass, where to grab a quick bite to eat and a beer. We value their time and are focused on fully orientating them to the community.”

"Zillow Group has a great reputation, a strong mobile presence, a fantastic app and a smart business strategy that includes investing in SEO. When I search listings to see where to invest, Zillow pops up a lot, and that’s the point of the game – to get in front of people."

“It always takes me back when a prospect walks in, and within minutes they are walking out with a leasing agent. I’m thinking, ‘Where are you going? How do you know where you’re going?’ I truly believe you need to understand your renter. Permission marketing is key: ‘May I ask you why you’re moving? May I ask you what you liked about the place you lived? What you didn’t like?’ You learn so much just by hearing that. Everything they say is gold.”

“There are a lot of great buildings, bars and restaurants that have moved into the area. And, the population boom has been incredible. The [Brunsfield] building has received a lot of press. People gravitate toward our community.”

“We have a really solid product and provide distinctive single story apartment homes for our residents. Our apartment homes are two-bed, two-bath, with a den and a two-car garage. When you live at a Redwood Community you don’t have neighbors above or below you for optimal peace and quiet. But, you have a neighborhood. There are sidewalks. You see and know your neighbors.”

“I let everybody know, especially when they move in, that my office is the place for business. If you haven’t paid your rent, that doesn’t stop your apartment from being your home. I’m not going to disrespect you in your home. You don’t need to sneak around. I’m not going to say anything to you in the hallway. That’s private business. When we’re on the street, I’ll wave and say hello and ask how you’re doing. We’ll work out something that makes everyone succeed. We’re a community.”

“That’s part of what makes us special. We have staff with a long tenure, who were born and raised in the area. Our story is we believe that we are the best-suited to help [residents] choose [their] ideal housing. We know what’s good in town, where to go for dining, entertainment, schools — and we help people find the right home and neighborhood. We’re selling shelter — that’s a basic necessity — but where you are your truest self, in the privacy of your home, is important. It isn’t just four walls and a roof, it’s your life.”

"The volume and quality of leads we’re getting with Zillow is very strong, and the cost per lead and cost per lease is very competitive and performing well against competitors. The team is so great to work with – it’s truly a partnership."

"Zillow Group has done a phenomenal job of building consumer trust and confidence. Whether they’re looking to buy or rent, consumers think, “I can find a home here.” I like working with a company that’s committed to the best interests of renters."

"Zillow Group continues to invest in mobile technology, a strategic choice that we wholeheartedly support. We’re very excited to experience continued growth through our partnership with Zillow."