"There’s a big difference between activity and accomplishment. Zillow’s pay-for-performance model cuts out a lot of noise and delivers qualified contacts."

“There are a lot of great buildings, bars and restaurants that have moved into the area. And, the population boom has been incredible. The [Brunsfield] building has received a lot of press. People gravitate toward our community.”

“We gave our leasing agents one and a half more opportunities to sign a lease for every unit in our portfolio.”

"We’ve gone 100 percent online and Zillow is a major part of that. Our occupancy is continuing to climb and our revenue is growing. At the end of the day, what matters is that leads are translating to leases."

“I let everybody know, especially when they move in, that my office is the place for business. If you haven’t paid your rent, that doesn’t stop your apartment from being your home. I’m not going to disrespect you in your home. You don’t need to sneak around. I’m not going …

"Zillow Group continues to invest in mobile technology, a strategic choice that we wholeheartedly support. We’re very excited to experience continued growth through our partnership with Zillow."

"Zillow Group has a great reputation, a strong mobile presence, a fantastic app and a smart business strategy that includes investing in SEO. When I search listings to see where to invest, Zillow pops up a lot, and that’s the point of the game – to get in front of …

"The volume and quality of leads we’re getting with Zillow is very strong, and the cost per lead and cost per lease is very competitive and performing well against competitors. The team is so great to work with – it’s truly a partnership."

“We give them information about Uber and Lyft, in case they haven’t used it before, and a $20 credit if they use our code. We let them know where to get groceries, a bus pass, where to grab a quick bite to eat and a beer. We value their time …

"We took a chance on Zillow for a few of our affordable housing properties. A short time later, we rolled it out to nearly our entire portfolio. Occupancies have jumped, showing improvements at some properties that I’ve never seen!"

“We have a really solid product and provide distinctive single story apartment homes for our residents. Our apartment homes are two-bed, two-bath, with a den and a two-car garage. When you live at a Redwood Community you don’t have neighbors above or below you for optimal peace and quiet. But, …

"Zillow Group has done a phenomenal job of building consumer trust and confidence. Whether they’re looking to buy or rent, consumers think, “I can find a home here.” I like working with a company that’s committed to the best interests of renters."

“That’s part of what makes us special. We have staff with a long tenure, who were born and raised in the area. Our story is we believe that we are the best-suited to help [residents] choose [their] ideal housing. We know what’s good in town, where to go for dining, …

“Now there is an expectation that you can reach any target audience whenever they are having one of those micro moments — when they want to know how to do something, go somewhere or buy something. We try to put ourselves into view whenever renters are having any of those …

"From early on, we saw Zillow leads converting to leases at about the same rate as other established ILSs, at a no-nonsense cost per lease."