“Now there is an expectation that you can reach any target audience whenever they are having one of those micro moments — when they want to know how to do something, go somewhere or buy something. We try to put ourselves into view whenever renters are having any of those …

"We took a chance on Zillow for a few of our affordable housing properties. A short time later, we rolled it out to nearly our entire portfolio. Occupancies have jumped, showing improvements at some properties that I’ve never seen!"

"There’s a big difference between activity and accomplishment. Zillow’s pay-for-performance model cuts out a lot of noise and delivers qualified contacts."

“It always takes me back when a prospect walks in, and within minutes they are walking out with a leasing agent. I’m thinking, ‘Where are you going? How do you know where you’re going?’ I truly believe you need to understand your renter. Permission marketing is key: ‘May I ask …

"The volume and quality of leads we’re getting with Zillow is very strong, and the cost per lead and cost per lease is very competitive and performing well against competitors. The team is so great to work with – it’s truly a partnership."

"Zillow has performed above our expectations. We benchmark all the Internet Listing Services and our own websites. Zillow not only beat the ILSs but they also beat our own website, as far as cost."

“When Bell is hired to manage a stabilized property, my role is to help get the property running to Bell’s standards with no disruption of service. If we are working on a property that won’t open for a year, you’re not going to hire a community manager yet. I fulfill …

“We gave our leasing agents one and a half more opportunities to sign a lease for every unit in our portfolio.”

"We don’t do business with just anybody — what drew me to Zillow was the people. We have a great relationship and created the business setup that works best for us. There are so many sources out there, and to get that quality traffic instead of quantity traffic, you have …

"Zillow Group continues to invest in mobile technology, a strategic choice that we wholeheartedly support. We’re very excited to experience continued growth through our partnership with Zillow."

“There are a lot of great buildings, bars and restaurants that have moved into the area. And, the population boom has been incredible. The [Brunsfield] building has received a lot of press. People gravitate toward our community.”

"From early on, we saw Zillow leads converting to leases at about the same rate as other established ILSs, at a no-nonsense cost per lease."

“We have a really solid product and provide distinctive single story apartment homes for our residents. Our apartment homes are two-bed, two-bath, with a den and a two-car garage. When you live at a Redwood Community you don’t have neighbors above or below you for optimal peace and quiet. But, …

“That’s part of what makes us special. We have staff with a long tenure, who were born and raised in the area. Our story is we believe that we are the best-suited to help [residents] choose [their] ideal housing. We know what’s good in town, where to go for dining, …

“We give them information about Uber and Lyft, in case they haven’t used it before, and a $20 credit if they use our code. We let them know where to get groceries, a bus pass, where to grab a quick bite to eat and a beer. We value their time …