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"Zeus Jones really challenged us to think about who was truly our audience — was it the person buying Totino’s or was it actually the person consuming it? Together, we agreed to go outside our comfort zone and start finding ways to connect with Totino’s eaters. And we knew that we couldn’t just skim the surface. We wanted to go deep into the culture of our audience and truly connect with them in authentic ways."
Prior to our involvement with Totino’s, the brand’s world had revolved around this frantic image of a mom trying to keep the kids quiet as they came home from school by feeding them pizza or pizza rolls. It was a fictionalized view of how it might have been at one time…but we didn’t think it was necessarily relevant today.
BKMedia Group is a digital marketing firm, specializing in web design / development, digital marketing, search engine optimization, conversion rate optimization, content marketing and PPC management. They provide results-oriented, metric-driven interactive marketing that enables your company to accomplish its marketing objectives via a search and conversion optimized website. They help businesses and organizations understand the value of their website, and that “just having a website” is not enough to succeed in today’s competitive marketplace.
Gazz Consulting is a professional Northern Virginia-based custom web design and Internet marketing firm located in Alexandria, Virginia. They provide tailored online solutions, incorporating custom web site design, search engine optimization, PPC advertising management and social media marketing, to help your business maximize the potential of the Web. Their hands on approach will enable their team to learn your business and to develop a strategy to deliver more online visibility, more leads and more business.
LEAP Spark is comprised of a small powerhouse of professionals who have been handpicked to ensure your online presence reaches targeted consumers and increases your bottom line. Their capabilities in website design, PR, social media, search engine optimization, online marketing and development of e-commerce sites that rival larger agencies at a fraction of the cost.
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