Zeus Jones Testimonials

"Zeus Jones really challenged us to think about who was truly our audience — was it the person buying Totino’s or was it actually the person consuming it? Together, we agreed to go outside our comfort zone and start finding ways to connect with Totino’s eaters. And we knew that we couldn’t just skim the surface. We wanted to go deep into the culture of our audience and truly connect with them in authentic ways."

Prior to our involvement with Totino’s, the brand’s world had revolved around this frantic image of a mom trying to keep the kids quiet as they came home from school by feeding them pizza or pizza rolls. It was a fictionalized view of how it might have been at one time…but we didn’t think it was necessarily relevant today.