WordPress VIP

“In the past, the staff didn’t touch the CMS. They wrote things in Word, sent it to the production team, and they put it online. With WordPress, that workflow is changing slowly and dramatically. We’ve trained many of our content creators in the CMS. And, the closer the content creators are to it, the more creatively they are able to think about it.”

“The VIP platform is not static, it’s not like ‘Okay, this is what you get.’ Koen explains. “It’s more collaborative really. They understand what companies are looking for and why it’s important, and they try to look at ways they can address that within the platform, and that’s super encouraging.”

“We have enormously improved our efficiency since we don't need additional teams or third parties to support code review or infrastructure. And because we need almost no back end development resources in-house, it’s almost all front end, today we have a smaller development team. We can focus on what matters, which is producing content and generating value. We don’t have to care about servers and backups for example, all of that is covered with VIP.”