"By reducing our yearly attrition by 20% to 30%, we could nearly double our average revenue growth. That's why the exercise we conducted with zeotap was so key for us. They provided us with better input to run our models, which had a direct impact on our ROI and overall …
"This success story shows the effectiveness of activating data directly through an SSP and the outstanding results that come after it. This approach streamlines the management of publishers’ inventory, to offer useful impressions of high quality to advertisers."
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