“Travel is an incredibly fragmented industry in terms of the user journey to purchase – identifying which visitors are in the research phase versus those with intent to buy can be really difficult to pinpoint. Yieldify has helped us gain a more granular understanding of visitor behavior that we can then act on to create better, more personalized customer journeys. The results have been great, and the fact that we’re not only increasing conversions but also seeing results when it comes to building loyalty speaks to the value the Yieldify team and technology bring to the table.”