“The Hey Yabble platform is really impressive. As soon as the data was in, visualizations of the top-level results were available. However, the biggest benefit was in the rapid delivery of insights from qualitative questions. Rather than spending hours, if not days, reading and coding open-ended question responses to get insight, the platform provided an insightful summary of respondent comments that I was able to confirm with the “raw” data. This feature will definitely save me time and money.”
"For the first time, we were able to effectively gather real-time data at a smaller activation cost and provide valuable feedback for future activation."