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InsightSquared helps revenue operations professionals make better decisions by equipping them with actionable, real-time intelligence on sales and marketing KPIs. Businesses rely on the company’s solutions to forecast more accurately, better manage pipeline, tailor rep coaching based on individual performance, understand their marketing attribution, and conduct data-backed planning and analysis.
C9, the Revenue Performance company, is an analytic application software company that uses a cloud-based Big Data analytics platform to enable organizations to analyze and optimize revenue across marketing, sales, service and support. C9 combines the best of Big Data + Fast Data + predictive analytics to empower companies such as LinkedIn, Yahoo! and Stanley Black & Decker to increase revenue by improving visibility and predictability, generating more accurate forecasts, and identifying revenue risks.
In November 2016, BrightTarget was acquired by Sidetrade (EURONEXT: ALBFR.PA), a leading global provider of Predictive Sales-to-Cash solutions; with over 1,000 customers, of all sizes and sectors, in 65 countries. As part of the Sidetrade group, BrightTarget is now a leading European vendor of SaaS based Predictive solutions for B2B Sales & Marketing, trusted by FTSE companies, with offices in London, Birmingham, Paris, Amsterdam and Dublin and recognised by Gartner (the world’s leading information technology research and advisory company) in the 2016 Market Guide for SaaS Based Predictive Analytics Applications for B2B Sales and Marketing.
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