“I would rather have fewer people but higher-level and exactly like our ICP rather than a bigger sample size but random because it might skew the data. Would you rather have more, or would you rather have the best-fitted people.”
“We went into Gong and listened to how our sales reps were using the prior taglines. We heard phrases like, ‘our company has decided to call ourselves X, so let me explain to you what that means. That’s a really poor way of presenting our company to the market, and …
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