WineDirect is the leader in winery direct-to-consumer (DTC) services including ecommerce, point-of-sale, wine club, fulfillment and marketplace distribution solutions. In an era of rapidly increasing consumer expectations, their unique end-to-end platform enables wineries to provide next-level service and create customer relationships that last.
"Also, since we spoke, I've run a few targeted promos focused on customers who have purchased specific skus in states with lower shipping costs. Those promotions had open rates that rival our wine club newsletters, and we sold out of one of the wines in three hours. It's really basic stuff that I should have been doing all along. I need to seriously re-prioritize this kind of targeting when we reopen. Online sales are for everyone — people who want to order online and pick up, locals who appreciate the convenience of shipping, and those who aren't local who want to order our wines. There's so much opportunity if we communicate the possibilities!"
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