“The folks at Riverside have had a rich history in the snack and beverage community for generations, and to reflect that we wanted to give them a timeless identity to match. A strong custom wordmark and a new badge for backup, was just the formula needed to keep them trucking …

“The team at W/S had the difficult challenge of creating a brand and collateral materials that could simultaneously appeal to families, students and young professionals alike. They took the ego out of the process and set to work creating a transcendent mark that does just that.”