“The digital campaign was our opportunity to share what Beacon Station is all about with the wider community and prospects alike. Paid media tactics were the top traffic drivers to the website which makes sense. You've got to actively get in front of your audience if you want to realize …

“We spent a lot of time researching and soaking in the style and visual motifs of railroads of all eras to create an identity system that was appropriate and eye-catching, but never 'theme-y.' We sought to convey Beacon Station's vision for vibrant urban living through bold color, pattern and type, …