“Since re-implementing the strategy back to Q1, we’ve been able to get a much higher lead to quotable rate than before, increased by 20% or more. And now the client has a much better understanding of what’s going on so there’s no confusion about what’s working and what isn’t.”

“Using WhatConverts can have an adverse effect at times, simply because advertisers can see the real results of their advertising efforts, but I'd rather provide honest, transparent information and help them to make educated decisions, rather than just trying to continue to get them to run a campaign that really, …