"We wanted to make the most of every opportunity, focusing first on those with the greatest potential. Now, we are really on track in knowing how many records will be returned at a major gift level from each monthly screening. It has become a predictable and critical business process—which is …

"Historically, we’ve relied on direct mail, producing a beautiful, inspirational, and sensual brochure that extended and communicated our brand, And quite frankly, that worked for many years. We have a high touch approach to engaging our client base and reaching new ones."