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WealthEngine is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Recently named a Cool Vendor in Data-Driven Marketing by Gartner, marketers and fundraisers use WealthEngine's comprehensive insights to understand what drives consumer decisions and when best to engage them. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.
"We’ve always marketed to travel agents, and have very well- established relationships in that market. They are still over 50% of our business. But the travel landscape is changing: consumers …
“It comes down to two possibilities. We’ve either done a good job at retaining donors or our prospect research and moves management programs are highly successful. The reality is that …
"We were doing some work with predictive modeling eight or nine years ago, for example, that I am just seeing other folks begin to do these days."
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