“I think it probably would have been super helpful and given the team a ton of confidence if Warmly was in the driver's seat [from the beginning]. If we were able to get a demo booked or basically get us to a closed deal early then Warmly we’d be gravy …
"People generally sign up on a personal email, so before, we never knew where they worked. Now, we can get a headstart on developing a warm relationship with that brand.”
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