“Walker Brands is one of Tampa’s gems – a true resource for any organization that is ready to get serious about developing a comprehensive brand strategy. USF worked with the Walker Brands team to articulate an overarching brand strategy that emphasized the University’s distinction then developed a new resource that clearly defines the USF brand identity and personality, making it easy for campus communications professionals and vendors to design projects that are on-brand and on-message. Since introducing the USF Design Language Deck in, USF’s communications have become stronger and more consistent, improving USF’s brand impression with all our key audiences, including everyone from prospective students to donors and beyond.”