Walker Brands has helped the Henry B. Plant Museum for more than 17 years. When we initially retained Walker it was to create a brand identity and standards for our collateral, which had become fragmented and lacked a professional look. Walker’s solution elevated our presentation and helped us earn a Gold Award from the Southeastern Museum Conference. More recently, reduction in funding sources and an increase in competition caused us to revisit the effectiveness of our positioning. As Tampa’s oldest museum, both our image and our message needed to be refreshed. The Plant Museum had become predictable. Nancy Walker and her team met several times with our board members and professional staff and came up with a vision for our future. The ideas were perhaps out of our comfort zone initially, but we soon realized that we had been in a bit of a rut. Walker suggested several new concepts, which we implemented right away and a new chapter began. Walker made us realize that it was important to give our visitors the same experiences that Tampa Bay Hotel guests enjoyed. In other words, we needed to be authentic. The Signature Series was created and with it a new event – The Great Gatsby Party. It has become one of the most successful programs in our history, and it reflects exactly what the early Florida tourist experienced at the Tampa Bay Hotel. These ideas brought color to our brand and excitement that had been missing. Walker created a new look and feel for this museum that brought excitement, freshness and a new spirit to this 80-year-old institution. We’ve gone from sepia to full color in every sense of those words. The Plant Museum is no longer stuck in the past. We have Walker Brands to thank for that.

Last night, the Team was honored at the FGCAR PINNACLE AWARDS. I think the Brokerage Firm of the Year award had a lot to do with us being able to understand and communicate who we are and what we stand for and this was shaped by Walker Brands for us so thank you!!

Working with Walker Brands gave us a way to not only tell our story, but live it! The platform of integrity has become our front door no matter how you enter our firm. A full suite of branded tools, not only helps us attract the right associates, but empowers our leadership and employees to proudly reinforce it daily. The personal storytelling concept was so compelling and effective, we invested in an in-house video studio which allows us to create and distribute new content frequently. Our associates literally sign our “code” when they are hired. It’s not just a document filed away, but it’s our promise to them and them to us that we live and breath daily. Our brand is seen and felt in our physical offices, our collateral, our digital media, our conference and PR, our associate exchange and educational programs. far from just a marketing campaign, it’s who we are!

I’ve known Nancy Walker for 12 years and have retained Walker Brands for various strategic creative work throughout the years, namely Galleria of New Homes/Century 21. We’ve also been involved in various industry organizations together. I’ve found her and her team to be top-notch. Walker is at the forefront of research, technology and innovation for the home building/real estate industry and it’s reflected in their development brand programs. They have a great understanding of the marketplace and use their industry understanding to drive strong creative solutions. Their service has been excellent, and they are clearly passionate about the industry. Should you have an opportunity to meet or work with Walker Brands I think you’ll find, as I have, a real benefit to knowing or working with them to support your sales and marketing goals.

We have worked with Walker Brands over the last decade on two major branding initiatives for Carlton Fields, the last being much more substantial. Before selecting Walker Brands for the most recent engagement, we investigated and interviewed several top branding firms around the country. Walker Brands stood apart from the rest. From the start, Nancy Walker and her team sought to understand deeply what we wanted and what distinguishes our law firm from the pack. They worked with us patiently, creatively, and brilliantly conceptualizing into words, sentiments, and graphics what we tried to articulate and what they learned through their own in-depth study of our law firm. They understood from the outset that we didn’t want something “off the shelf,” that we had no interest in emulating other law firms, that we were highly demanding, that we wanted to be involved in the creative process, and that we wanted a phenomenal product at a palatable cost. I will never forget how after many working sessions and mockups, we closed in on some aspirational concepts that our team felt were simply too difficult to pull together, however exciting they seemed in the abstract. But Nancy and her team employed their own brand of alchemy to forge these concepts into a branding package that blew us away. It was exactly where we felt we wanted to go despite the elusiveness of getting there. Nancy has a true genius for what she does, and her entire team works superbly, tirelessly, and cheerfully until the customer is not only satisfied but thrilled – a rarity today.

Walker Brands is truly an amazing company – with terrific people – creative, hard-working, and passionate. Once we engaged Walker, they immediately immersed themselves in our industry – meeting with employees and customers, and developing in-depth knowledge of our markets. Walker became a valued partner with Preferred Materials (an Oldcastle company). They worked closely with our management team to launch an exciting new brand strategy that leveraged Preferred Materials’ unique strengths and re-energized the entire organization. I am extremely proud of the work done by Walker Brands, and how it has positioned Preferred Materials for future success.

Nancy and her team were very thoughtful and deliberate in their analysis of Wiregrass Ranch – the family, and the history of the ranch and its future direction – in developing a brand strategy and marketing approach. They were committed to understanding the entire project before making any suggestions and providing their insights. The Walker team worked collaboratively to develop an inspired vision that we needed to focus our purpose. Walker is highly creative and understands the unique, emotional connections that great branding can make and provide.

We didn’t have the expertise to navigate our brand evolution alone. We needed a partner that could help us build our brand in all parts of our culture. Walker did that for us with “Your Story Continues Here.” They helped our 6,500 employees get on the same page and articulate who we are with passion. That was enormous!

Walker Brands helped us to realize our goal of selling out of our remaining inventory at Grand Central at Kennedy in the Channel District over the past 18 months. We had some challenges here as the property was unfortunately considered unwarrantable by FANNIE MAE so we were only able to offer portfolio loan products at terms less attractive to most buyers than the market. Walker did a great job of identifying the properties strong and weak points and most important how to sell over/through the weaker aspects like the aforementioned financing situation. We were successful at liquidating the remaining inventory within 18 months at attractive pricing for us so we could concentrate on building downtown Tampa’s first urban Publix. Would love to use them again.

I have been working with Walker Brands for over 5 years now. As the marketing firm for EVOS, Nancy Walker and her team have had a big impact in all aspects of our brand and how it translates to an elevated customer experience. Blending strategic vision with branding is one of Walker’s strengths; it provided an invaluable perspective for our company and guided our evolution.

The Walker team did and exceptional job of refining the Patrick Square brand. They redirected our marketing focus and helped us evaluate what was working well. The change has been very effective.

The new Discovery Center has been extremely successful. It has elevated how our visitors are interacting with the space and has created a level of vibrancy and energy that didn’t exist before. And our Town Ambassadors love how it provides a new set tools that make them more effective in their roles.