“As a specialist store, the combination of professional competence and the quality product is Fargerike's strongest competitive advantage. This advice needs to be digitized in a smart way to meet the customers' expectations and needs. For Fargerike, it was desirable for the customer to experience the same level of service …

"To create a campaign this quickly from idea to roll-out has always been a massive manual workload but now it is merely a case of getting the artwork for the banners done in time. Thanks to Apptus eSales and machine learning everything else is now done much faster."