“Our retro theatre doesn’t have all the mod cons, but people don’t complain; they’d pay £11 a ticket elsewhere. Charge full price and we wouldn’t be booked out. The distributors were doubtful at first, but not now. They get a better return as we get more people into the theatre, …

“We launched with Movio late in 2014, but even leading up to that point we had multiple meetings with Movio and other solution providers involved in our loyalty program, Given the fact that Starpass is data-driven, the importance of having accurate information is paramount and we wanted to make sure …