"We decided to take this challenge of not being able to run Linear TV as an opportunity, there were plenty of Emerging Channels we wanted to try and this was the perfect moment once we realised the market was ready. Now with the current economic climate this approach makes more …

"Where our restaurants benefit from technological innovations in customer approach, we will continue to include selected out-of-home screens in our planning for the marketing mix in order to effectively and programmatically address our target group. Out-of-Home as a whole scores here with its high reach, attention-grabbing locations and a strong …