"Video has been pushed hard on social across just about every channel. It’s still growing — but so is the competition. CPMs were rising, and we needed to find a way to get our brand in front of more eyes, efficiently."
"The numbers were off the charts. The lift in new website visitors and the volume of qualified leads outpaced expectations, proving not only that CTV could work alone, but that it could amplify results when paired intelligently with traditional media."
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