“Our platform handles over a hundred million requests for ads per day, so where there’s a spot on a website for an ad, that’s the location of a real-time auction that occurs in milliseconds, based on user, location and device type. Each of these requests is matched to the millions …

“Vertica enables us to become far more sophisticated in our reporting capability. We can get more granular with a real-time view of our velocity. A burn-down chart shows us whether we’re ahead or behind in certain areas; a great management tool for us.”