“We query large sets of data in different information types with Vertica to analyze what’s going on across time. Instead of being reactive with our customers, we’re now more proactive and predictive with our analytics. The idea is to get visibility and transparency with the customer.”

"We have 3 node cluster for high availability and load balancing. We predominantly use this DB for Data analytics to judge users behavior. It’s a is single-source data collection – understanding the behavior of consumers across multimedia with a representative panel of consumers, providing advertisers, media companies and market research …