“Historically, marketing operations hasn’t been part of the budgeting decision-making process. Because of Allocadia, we’re now a key player in providing transparency into our marketing investments. Allocadia empowers us with a common language to talk with business leaders about marketing ROI instead of expenses, fuelling a closer relationship with our …

“I run marketing operations like I play golf. Playing golf is not just about hitting the ball. You have to manage the course and work backwards from the green to achieve the end objective of sinking the ball in the hole, using the fewest strokes possible. The same is true …