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“It’s important to start with understanding your organization and how you want to use the technology. How are you using Workfront, how are you using Allocadia, and how can they be meshed together so that you eliminate human error and save time? If you have the foundation and the background, then you’re on your way to a successful start of an integration.”
"The campaign reporting and the actual campaign level is super important for us. Before Uptempo we had about a large variance rate, now with Uptempo we have 4% and we are on our way to reach the 1%."
Bizible was founded in 2011 by former Microsoft / Bing advertising veterans Aaron Bird and Peter Thompson. Bizible patent-pending marketing analytics technology allows companies to accurately track offline revenue back to the exact online marketing source so Bizible can easily measure and optimize marketing by return on investment.
Allocadia, help marketers run marketing so they can do more marketing, by providing them with planning, budgeting and performance software to optimize marketing investments and drive real business results. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users, and manages billions of marketing dollars. Allocadia customers include Juniper Networks, VMware, Arc’teryx, and Charles Schwab, and Partner with market leaders including IBM, Oracle, Workfront and Marketo.
BrightFunnel is the pioneer in revenue attribution and forecasting for B2B marketers. Through multi-touch attribution and intelligent forecasting, CMOs and their teams can finally get the complete picture of Marketing’s impact on revenue.
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