"You are a custodian of the budget, it’s not yours or mine, it’s the company’s."
“I run marketing operations like I play golf. Playing golf is not just about hitting the ball. You have to manage the course and work backwards from the green to achieve the end objective of sinking the ball in the hole, using the fewest strokes possible. The same is true in marketing: to reach your objective and optimize your performance, you must start with strategic planning.”
Bizible was founded in 2011 by former Microsoft / Bing advertising veterans Aaron Bird and Peter Thompson. Bizible patent-pending marketing analytics technology allows companies to accurately track offline revenue back to the exact online marketing source so Bizible can easily measure and optimize marketing by return on investment.
Full Circle Insights provides marketers full response lifecycle management solutions, ensureing every deal is attributed to the right campaign so FullCircle Insights can get accurate ROI, and answers all our marketing questions in one place. Full Circle Insights products are built 100% on the Salesforce Platform and are compatible with the leading marketing automation solutions. All marketing data is in one place and so are the answers.
BrightFunnel is the pioneer in revenue attribution and forecasting for B2B marketers. Through multi-touch attribution and intelligent forecasting, CMOs and their teams can finally get the complete picture of Marketing’s impact on revenue.