Allocadia, help marketers run marketing so they can do more marketing, by providing them with planning, budgeting and performance software to optimize marketing investments and drive real business results. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users, and manages billions of marketing dollars. Allocadia customers include Juniper Networks, VMware, Arc’teryx, and Charles Schwab, and Partner with market leaders including IBM, Oracle, Workfront and Marketo.
“It’s important to start with understanding your organization and how you want to use the technology. How are you using Workfront, how are you using Allocadia, and how can they be meshed together so that you eliminate human error and save time? If you have the foundation and the background, then you’re on your way to a successful start of an integration.”




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