Allocadia, help marketers run marketing so they can do more marketing, by providing them with planning, budgeting and performance software to optimize marketing investments and drive real business results. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers and thousands of users, and manages billions of marketing dollars. Allocadia customers include Juniper Networks, VMware, Arc’teryx, and Charles Schwab, and Partner with market leaders including IBM, Oracle, Workfront and Marketo.
"Historically, marketing operations hasn’t been part of the budgeting decisionmaking process. Because of Allocadia, we’re now a key player in providing transparency into our marketing investments. Allocadia empowers us with a common language to talk with business leaders about marketing ROI instead of expenses, fueling a closer relationship with our stakeholders."
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