"At Philips Lighting, we strive for excellence at every level of the organization including Marketing. To realize this goal, it is essential to have the ability to communicate a corporate strategy to every marketer in the world so they can turn it into revenue. Allocadia is the vehicle that has allowed us to transform our plan into a two-way dialogue that confirms that Market level leaders have actionable plans to generate revenue and that our central marketing team has the right brief to generate the right content. In addition, Allocadia enables a consistent ROI marketing framework that allows us to learn how our marketing plan is working, to make real time adjustments, and lift our overall performance as we strive for overall marketing excellence."