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"Delivering on operational effectiveness and data-driven insights is critical to today’s CMO. Allocadia is a core pillar in our strategy to gain insights on how marketing impacts the business."
"You will never hit your target – or gain a seat at the executive table – if you don’t strategically plan your marketing spend. Allocadia enables us to make and follow those plans so we can market more effectively and gain the respect of finance."
Adnovate’s ambition is to continuously improve the operational processes in the marketing industry.The use of increasingly clever software and methodologies enables Adnovate to achieve improved levels of efficiency, quality and productivity, greater control of brand and budget and a faster availability of marketing material for its clients.
BrandMaker is a recognized industry leader providing technology that helps B2B marketing professionals engage more effectively with their customers and produce better leads. With a steep history in marketing consultancy, BrandMaker understands the complex challenges of the customer engagement process facing enterprise businesses. Using a unique methodology, the BrandMaker platform supports the entire customer journey by nurturing potential customers with tailored content and producing more qualified leads at scale. BrandMaker is headquartered in Germany with key US locations in Atlanta and San Francisco.
Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.
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