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"At this point, for a marketing organization to answer questions like where’s my money going, what am I spending it on, that should be table stakes. How do you do all the other really cool, fancy stuff that you need money to do if you don’t know and you can’t speak to the business about where your money is going and what the effect of it is."
"Allocadia elevates the conversation around marketing actions to a strategic level, allowing all marketers in the organization to plan and track against key goals and performance indicators."
MarcomCentral, formerly PTI Marketing Technologies, is a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing. MarcomCentral manages and customizes marketing material across entire organizations enabling brand control and asset distribution with anytime, anywhere access. Fortune 100 companies count on MarcomCentral’s powerful platform to scale their marketing asset development and build their brands worldwide.
BrandMaker is a recognized industry leader providing technology that helps B2B marketing professionals engage more effectively with their customers and produce better leads. With a steep history in marketing consultancy, BrandMaker understands the complex challenges of the customer engagement process facing enterprise businesses. Using a unique methodology, the BrandMaker platform supports the entire customer journey by nurturing potential customers with tailored content and producing more qualified leads at scale. BrandMaker is headquartered in Germany with key US locations in Atlanta and San Francisco.
Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 70,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites,engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-site, or both.
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