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"We've more than doubled our pipeline-to-spend ratio. Additionally, we've had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. So we can truly say that we've done more with less because we were able to identify and address inefficiencies."
"Another recent addition to the martech stack is Allocadia, bringing additional investment reporting into the mix. Our optimal metric this year to the company is an ROI metric."
MarcomCentral, formerly PTI Marketing Technologies, is a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing. MarcomCentral manages and customizes marketing material across entire organizations enabling brand control …
BrandMaker is a recognized industry leader providing technology that helps B2B marketing professionals engage more effectively with their customers and produce better leads. With a steep history in marketing consultancy, …
Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Aprimo platform gives enterprises the …
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