"First, the newcomers now have an opportunity to dip their toes into more specialized outdoor activities without having to own the gear, thus reducing the highly wasteful epidemic of ‘single-use purchases’. Second, access to the outdoors (especially areas that are difficult to navigate without the right equipment) is broadened to anyone with enthusiasm or even curiosity — not just those with deep enough pockets."
"We figured out that the time customers spend inside the shop queuing, waiting, and fitting the equipment was significantly reduced."