Rentle is building a world that is made to make less The world is drowning in stuff A fact that most consumers are becoming keenly aware of. Consumption’s new companion is guilt, and for good reasons. Ironically many people don’t care about owning material goods the way they used to. They care about the experience. To put it simply, it’s about what you can do, not what you own.
“If the backoffice user experience is too complicated, slow or otherwise bad, we are on a very shaky ground. A good user experience ensures that we’re able to simplify and improve our processes and not the other way round.”







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